Our People...
Sally Hooper, President of Crusader-Services
Sally Hooper has 20 years experience in the Marketing Research Field, most of those as Field Director and Director of Online Research. There she managed literally hundreds of Corporate business to business studies of every kind. She has worked at every level of the field starting as a telephone interviewer in 1986.
She was a pioneer of online marketing research. She began championing the cause in 1995, quickly putting her company online and developed many applications for her newly created Online Research Division. By 1996 her company was online and using the online methods with their own site, own online surveying software and own online focus group program. All of this software was developed by Sally and Crusader Services. She now has over 14 years experience in the online world.
Education: Sally has a BFA from The Cleveland Institute of Art's 5 year program, with additional study at California State University Northridge, Santa Monica College and The Woman's Building.
Certificates:
The Burke Institute, Certificate of Proficiency in Marketing Research & Applications
The Marketing Research Association's, University of Georgia, Certificate Principles of Marketing Research.
Associations:Sally is a member of the AMA, the American Marketing Association, and MRA, the Market Research Association.
Jack Farmer, Founder and Lead Tech of Crusader-Services
Jack is the Founder and the Technical Lead of Crusader-Services, responsible for all equipment, operating systems and network decisions, security, software programs and planning. He keeps the system up, running and secure. Jack is also the planner, the idea person and the big picture person. He has been the sole force behind his company, Crusader-Services since 1985.
Jack has had experience with many operating systems and is now a dedicated open source Linux advocate; hence all of Crusader-Services systems, except the graphics systems, run on Linux. Jack's connections to the online world allow him to locate talented technical consultants who can accomplish any project or task at hand. He is responsible for Crusader Services having the creative technical team it has.
Previously, Jack was a pioneer in the online field and has been working with computers for almost 20 years. Jack was a *BBS Operator starting in 1985 with a Radio Shack Color Computer (CoCo) F Board computer. He had one of the first BBS's in the country running on a CoCo that used a hard drive without needing OS9, using strictly RS-DOS.
Jack then used his online experience to setup an Internet consulting service, Crusader Services. In 1996 with Jack's lead, Crusader Services became a dedicated consulting company for XBRG, and was the entire Online Division for XBRG (Xerox Business Research Group) and IBRC, (International Business Research Center) developing and hosting all online and technical functions for their online marketing research division and web site.
Presently, Crusader Services is concentrating on web portal systems and custom projects providing many customers with online solutions for their business needs.
*Bulletin Boards Services
Kevin Hawkins, Web Programmer
Kevin Hawkins is a graduate of Dennison Academy in Los Angeles, CA. He has been working with computers from an early age. As a teenager he had an active, popular Games BBS , The Ingrid BBS, running on Teleguard Software.
He is now proficient in programming, system administration, database design & administration, DOS, Linux, Windoze, system security, basic networking, TCP, UDP, HTTP, HTML, CGI, POP3, IMAP, SMTP, FTP, SSH, UUCP, IRC, and can program any VCR in the amount of time it takes to read the manual.
Shirene Grant, Special Projects / Admin Assistant
Shirene is the Admin Assistant for Crusader Services. She is responsible for assisting Sally with special marketing research projects and office administration. She brings to this position 16 years experience in the marketing research field.
Shirene started as an executive interviewer for the Business Research Center, then worked with many special marketing research projects over the years, among them organizing, inviting and confirming conference attendees and tallying and keeping organized a Lotus questionnaire system. She also has extensive experience in handling customer lists and databases, coding and updating online panel members and customer lists. She hosted focus groups and coordinated the setup and ordering involved.
She then served as a company Librarian for a Marketing Research Library where she organized files, videos and transcriptions and basically kept an electronic version of the Library on an Adobe Acrobat CD that could be searched across multiple files.
Shirene's special ability is her attention to detail and ability to organize data.
